Add to ORKGWe developed Modified Animosity Model by introducing social context factor into Animosity Theory (Klein et al. 1998), to examine the effect of animosity on consumer behavior in China. The results show that Chinese consumers ’ willingness to buy Japanese products would be affected indirectly rather than directly by their animosity against Japan.
This paper aims to test the consumer animosities against Japanese, American, French products amongst...
Purpose - The purpose of this study is to examine the interactive effect of consumer animosity and p...
This paper aims to examine the effects of animosity on consumers' willingness to buy hybrid products...
This study aims to examine the effects of animosity on consumers’ willingness to buy hybrid products...
This study examines empirically how Chinese consumers evaluate and respond to foreign products made ...
© 2016 Elsevier Ltd. This study aims to examine the effects of animosity on consumers' willingness t...
This study examines empirically how Chinese consumers evaluate and respond to foreign products made ...
The aim of this study is to examine the effects of animosity on consumer’s willingness to buy foreig...
The present study validated implicit animosity as a unique determinant of consumer behavior in the c...
The aim of this study is to examine the effects of animosity on consumer’s willingness to buy fore...
Purpose – This paper aims to examine the concept of “consumer animosity”, model its antecedents, and...
[[abstract]]Purpose - This paper aims to examine the concept of "consumer animosity", mode...
This research is to find out how consumer animosity effects purchase intention of foreign product an...
The nature, antecedents, and consequences of consumer animosity during the 1997 Asian economic crisi...
Purpose Consumer animosity toward a foreign country can affect negatively international brands. Exi...
This paper aims to test the consumer animosities against Japanese, American, French products amongst...
Purpose - The purpose of this study is to examine the interactive effect of consumer animosity and p...
This paper aims to examine the effects of animosity on consumers' willingness to buy hybrid products...
This study aims to examine the effects of animosity on consumers’ willingness to buy hybrid products...
This study examines empirically how Chinese consumers evaluate and respond to foreign products made ...
© 2016 Elsevier Ltd. This study aims to examine the effects of animosity on consumers' willingness t...
This study examines empirically how Chinese consumers evaluate and respond to foreign products made ...
The aim of this study is to examine the effects of animosity on consumer’s willingness to buy foreig...
The present study validated implicit animosity as a unique determinant of consumer behavior in the c...
The aim of this study is to examine the effects of animosity on consumer’s willingness to buy fore...
Purpose – This paper aims to examine the concept of “consumer animosity”, model its antecedents, and...
[[abstract]]Purpose - This paper aims to examine the concept of "consumer animosity", mode...
This research is to find out how consumer animosity effects purchase intention of foreign product an...
The nature, antecedents, and consequences of consumer animosity during the 1997 Asian economic crisi...
Purpose Consumer animosity toward a foreign country can affect negatively international brands. Exi...
This paper aims to test the consumer animosities against Japanese, American, French products amongst...
Purpose - The purpose of this study is to examine the interactive effect of consumer animosity and p...
This paper aims to examine the effects of animosity on consumers' willingness to buy hybrid products...