Add to ORKGMost U.S. marketers are woefully ignorant about most foreign cultures and do not understand that to be successful, it is important to build a positive relationship with ethnic niche markets. This paper discusses the market potential of the Asian-Indian American market by highlighting the demographic characteristics and the changing population density of this ethnic market. Keywords
Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cu...
While there is an increasing number of companies realising the potential that the diverse ethnic mar...
Growing population numbers, increasing purchasing power and a heightened sense of ethnic pride among...
The majority of You.Azines. online marketers are sadly unaware about nearly all unusual civilization...
This paper examines the reasons why the Asian American market, which has not received much attention...
This paper is an extension of a previous study which addressed cultural perceptions of first generat...
A globalization process epitomised by historically large cross-border population movements with rapi...
© 2018 Cultural diversity is the norm in today's society, and past research has shown that ethnic cu...
A globalization process epitomised by historically large cross-border population movements with rapi...
This paper is the seventh in a series of articles on planning programs to effectively outreach to di...
The US is a multicultural society due to its growing number of ethnic minorities. These ethnic popul...
Asian Indians are among the fastest growing immigrant groups in the United States today. Eighty-two ...
publisher[Abstract] This paper analyzed a number of aspects of ethnic business with Brazil -ian stor...
While there is an increasing number of companies realising the potential that the diverse ethnic mar...
Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of t...
Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cu...
While there is an increasing number of companies realising the potential that the diverse ethnic mar...
Growing population numbers, increasing purchasing power and a heightened sense of ethnic pride among...
The majority of You.Azines. online marketers are sadly unaware about nearly all unusual civilization...
This paper examines the reasons why the Asian American market, which has not received much attention...
This paper is an extension of a previous study which addressed cultural perceptions of first generat...
A globalization process epitomised by historically large cross-border population movements with rapi...
© 2018 Cultural diversity is the norm in today's society, and past research has shown that ethnic cu...
A globalization process epitomised by historically large cross-border population movements with rapi...
This paper is the seventh in a series of articles on planning programs to effectively outreach to di...
The US is a multicultural society due to its growing number of ethnic minorities. These ethnic popul...
Asian Indians are among the fastest growing immigrant groups in the United States today. Eighty-two ...
publisher[Abstract] This paper analyzed a number of aspects of ethnic business with Brazil -ian stor...
While there is an increasing number of companies realising the potential that the diverse ethnic mar...
Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of t...
Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cu...
While there is an increasing number of companies realising the potential that the diverse ethnic mar...
Growing population numbers, increasing purchasing power and a heightened sense of ethnic pride among...