Co-author 1:

ABSTRACT: This study falls into the supply stream of the tourism sector, more specifically, the hotel industry. While building on the resource-based view and resource-advantage theories, this paper proposes a model to identify how learning orientation and services innovation influence financial performance of each hotel unit. Using survey data of 448 executives, primarily responsible for hotel establishments, the authors empirically test the model and found that new-services innovation has a strong direct impact on financial performance. Although they found no direct effect of learning orientation on financial performance, the total effect becomes highly significant and positive in the presence of services innovation. Thus, results evidence that new-services innovation plays a key role on the financial performance of the hotel units, both as a direct determinant and as a mediator in the relationship between learning orientation and financial performance. Implications for researchers and practioners are discussed