SOUTHERN JOURNAL OF AGRICULTURAL ECONOMICS JULY 1990 AN ANALYSIS OF CONSUMER CHARACTERISTICS ASSOCIATED WITH THE PURCHASE OF BEEF AND PORK VARIETY MEATS

This analysis uses a dichotomous qualitative re- portion Of Overall Consumption Of Red sponse model to assess the influences of several Meats (Retail Weight Basis) economic and demographic characteristics of con- Per Capita sumers on the purchase decision for variety (edible Disappearance of Per Capita Red Meat organ and offal) meats. Specific factors considered Variety Meats Consumption include education, age, income, household size, and Year (pounds) (proportion) ethnic heritage. Data collected from a survey of 1960 10.9.081 3,340 consumers are utilized. Results confirm 1961 10.7.081 strong income, age, household size, and ethnic ef- 1962 10.7.072 fects on the purchase of variety meats. 1964 11.1.07