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This paper is about the manifold and changing cultural identities of Turkish migrants and their offspring in the Netherlands, viewed from a perspective of citizenship, in an age of satellite television. It is a complex subject, on a theoretical as well as on an empirical level. The aim of this paper is to develop an approach which can take these different complexities into account, and enable us to decide what the really interesting questions are. We will proceed as follows. First, we’ll provide some background on the immigration history of the Turkish Dutch, and on the changing ethnic and social make-up of Dutch society, in particular of its capital, the city of Amsterdam. We’ll also provide some data on Turkish television viewing. Next, we’ll look at the different meanings of identity. How do people set about placing and identifying themselves in relation to others? What is universal, what is specific? How can outside forces- e.g., social policies and popular thinking- affect identities as experienced from within? The last part is an endeavour to understand how satellite TV might affect different people’s understanding of themselves in relation to society. Migration history: from migrants to minory The majority of the Turkish people living in the Netherlands are either ex