In this paper we study asset pricing in the presence of technological growth. We present a model, where new technologies arrive periodically, giving firms the opportunity to plant new trees of a better vintage. The model gives rise to an endogenous technological cycle that may have a duration longer than the business cycle. In its initial phase a substantial part of the stock market valuation is driven by growth options. P/E ratios and expected returns are high, and attain a maximum once firms start to invest in the new technologies. As the economy experiences an investment driven boom, growth opportunities get exploited, leading to decreased P/E ratios and lower future expected returns. We show that the recurrence of such cycles can accoun...