Add to ORKGConsumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers. The main objective of this paper is to study the gender differences in consumer buying behaviour of a Portuguese population when they go shopping to buy apparel products. To attain this objective a survey was developed and administered across Portugal. The findings confirm the differences between women and men especially in terms of What, Where, When, and How they buy
This research explores consumer’s insight into the female sportswear segment for the purpose of impr...
The main aim of this research was to investigate the differences of women’s consumer behavior when s...
Studying women could be interesting as shopping is the accepted domain of women; however, modern soc...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
It has been suggested that male and female consumers demonstrate considerably different approaches i...
It has been suggested that male and female consumers demonstrate considerably different approaches i...
It has been suggested that male and female consumers demonstrate considerably different approaches i...
It has been suggested that male and female consumers demonstrate considerably different approaches i...
The study examined gender differences in fashion consumption in reflecting to retailing-store charac...
The study examined gender differences in fashion consumption in reflecting to retailing-store charac...
The general purpose of this study was to investigate the decision making style of Malaysian consumer...
Something that is common to all people is that everyone is in need of food. However, people may diff...
Something that is common to all people is that everyone is in need of food. However, people may diff...
This research explores consumer’s insight into the female sportswear segment for the purpose of impr...
The main aim of this research was to investigate the differences of women’s consumer behavior when s...
Studying women could be interesting as shopping is the accepted domain of women; however, modern soc...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
It has been suggested that male and female consumers demonstrate considerably different approaches i...
It has been suggested that male and female consumers demonstrate considerably different approaches i...
It has been suggested that male and female consumers demonstrate considerably different approaches i...
It has been suggested that male and female consumers demonstrate considerably different approaches i...
The study examined gender differences in fashion consumption in reflecting to retailing-store charac...
The study examined gender differences in fashion consumption in reflecting to retailing-store charac...
The general purpose of this study was to investigate the decision making style of Malaysian consumer...
Something that is common to all people is that everyone is in need of food. However, people may diff...
Something that is common to all people is that everyone is in need of food. However, people may diff...
This research explores consumer’s insight into the female sportswear segment for the purpose of impr...
The main aim of this research was to investigate the differences of women’s consumer behavior when s...
Studying women could be interesting as shopping is the accepted domain of women; however, modern soc...