The Incorporation of Alcohol Awareness Research in Higher Education Journal, Page 94 THE INCORPORATION OF ALCOHOL AWARENESS ACTIVITIES IN THE HOSPITALITY ADMINISTRATION

Hospitality administration programs provide students with knowledge of basic principles underlying the industry and prepare them to assume responsible roles in business and society. A growing body of evidence suggests that providing information to students about accurate drinking norms is associated with decreased drinking on campus (U.S. Department of Education, Higher Education Center, 2006). Accredited hospitality administration programs in the United States were surveyed to determine the extent to which alcohol awareness activities are included in courses that cover the role of legal and ethical managerial behavior concerning beverage management