COMPARING POSTSECONDARY MARKETING STUDENT PERFORMANCE ON COMPUTER-BASED AND HANDWRITTEN ESSAY TESTS

The purpose of this study was to determine if there were differences in postsecondary marketing student performance on essay tests based on test format (i.e., computer-based or handwritten). Specifically, the variables of performance, test completion time, and gender were explored for differences based on essay test format. Results of the study indicate that there was no significant difference in postsecondary marketing student scores based on test format. There was, however, a significant difference in test completion time based on essay format. Postsecondary marketing students completed the computer-based essay test significantly faster than they did the handwritten essay test. Implications for postsecondary marketing educator are also discussed