Add to ORKGThis paper dialogues narratology from semiotic and functional perspectives. It focuses on creativity and innovativeness within the information industry for marketing needs in the information society. Narratology is associated with oral literature within the context of commercial advertisement and political discourse. It argues for advertisement as a social text in which are mythologizing effects of oral literature. Narratology in mobile phone and banking discourse and narratology in political discourse are used for illustration
The purpose of this article is to present the main persuasive function of various types of narrativ...
In this paper I focus on rhetorical uses of narration, i.e. on the possibility of influen-cing opini...
Defining advertisement is difficult because marketing communication is a dynamic phenomenon that is ...
Thesis focuses on the relationship between narratology and advertisement creating, especially on the...
The article discusses the issues of contemporary narratology. The author assumes that narratology is...
AbstractThe structure and members of the narrative communication are viewed from the position of nar...
Developed within literary studies, the narrative theory is helping to understand relations between a...
A new theoretical discipline, narratology, deals with the problems of organizing text at a narrative...
The concept of narrative is of paramount importance across various social sciences and humanities di...
The thesis deals with the topic of narrative fiction. It primarily focuses on the nature of a fictio...
Since the mid-1990s, narrative marketing has spread intensively and widely from the United States to...
International audienceClassical narratology postulated for narrative a story level and a discourse l...
We may consider narratology - the structural study of narratives - in two ways, each of them implyin...
This book is freely available in an open access edition thanks to TOME (Toward an Open Monograph Eco...
Research about multimedia news storytelling contains several empirical studies, but these lack a the...
The purpose of this article is to present the main persuasive function of various types of narrativ...
In this paper I focus on rhetorical uses of narration, i.e. on the possibility of influen-cing opini...
Defining advertisement is difficult because marketing communication is a dynamic phenomenon that is ...
Thesis focuses on the relationship between narratology and advertisement creating, especially on the...
The article discusses the issues of contemporary narratology. The author assumes that narratology is...
AbstractThe structure and members of the narrative communication are viewed from the position of nar...
Developed within literary studies, the narrative theory is helping to understand relations between a...
A new theoretical discipline, narratology, deals with the problems of organizing text at a narrative...
The concept of narrative is of paramount importance across various social sciences and humanities di...
The thesis deals with the topic of narrative fiction. It primarily focuses on the nature of a fictio...
Since the mid-1990s, narrative marketing has spread intensively and widely from the United States to...
International audienceClassical narratology postulated for narrative a story level and a discourse l...
We may consider narratology - the structural study of narratives - in two ways, each of them implyin...
This book is freely available in an open access edition thanks to TOME (Toward an Open Monograph Eco...
Research about multimedia news storytelling contains several empirical studies, but these lack a the...
The purpose of this article is to present the main persuasive function of various types of narrativ...
In this paper I focus on rhetorical uses of narration, i.e. on the possibility of influen-cing opini...
Defining advertisement is difficult because marketing communication is a dynamic phenomenon that is ...