Add to ORKGIn order that company could be prosper, successful and competitive in the market it has to keep the customer loyal. Recently business companies have started to focus on the present customers more, seeking to keep them by using various loyalty programs. Well prepared and developed loyalty stimulation tools can be effective method to strengthen relations with customers, increase sales, identify the most popular and best saleable products, evaluate how to choose the best price decisions, form the production assortment and solve other urgent questions for business. The article deals with theoretical decisions related with factors influencing customers ’ loyalty, types and formation principles of loyalty programs, the impact of loyalty programs ...
The aim of this paper is to describe the usage of loyalty programs as marketing tools, being an ever...
Siekiant, kad kompanija klestėtų, dirbtų sėkmingai ir būtų konkurencinga, ji turi išlaikyti lojalų k...
Background: During the last decades the efforts to foster customer relationships have become importa...
Long-term relationships between organization and customers and their loyalty become the most signifi...
Loyalty customer programs affects the organization's successful performance. Maintaining an existing...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...
Diploma thesis deals with the topic of studying loyalty program which is considered as a tool of mai...
This thesis deals with different types of loyalty programmes that are analysed. I describe their imp...
This article describes the main consumer values in the B2C e-commerce market, as well as the place o...
The Swedish food retail industry is one with fierce competition, small product differentiation and i...
Customer loyalty programs are increasingly becoming an integral tool of marketing activity of large ...
Marketing controlling is a specific system of coordinating certain activities in management Eat deal...
Many retailers use loyalty programs to attract new customers and to retain existing ones. The progra...
This purpose of this thesis is to provided a deeper understanding on how companies maintain custome...
Customer loyalty - is a voluntary user solution for a long time to build relationships with the comp...
The aim of this paper is to describe the usage of loyalty programs as marketing tools, being an ever...
Siekiant, kad kompanija klestėtų, dirbtų sėkmingai ir būtų konkurencinga, ji turi išlaikyti lojalų k...
Background: During the last decades the efforts to foster customer relationships have become importa...
Long-term relationships between organization and customers and their loyalty become the most signifi...
Loyalty customer programs affects the organization's successful performance. Maintaining an existing...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...
Diploma thesis deals with the topic of studying loyalty program which is considered as a tool of mai...
This thesis deals with different types of loyalty programmes that are analysed. I describe their imp...
This article describes the main consumer values in the B2C e-commerce market, as well as the place o...
The Swedish food retail industry is one with fierce competition, small product differentiation and i...
Customer loyalty programs are increasingly becoming an integral tool of marketing activity of large ...
Marketing controlling is a specific system of coordinating certain activities in management Eat deal...
Many retailers use loyalty programs to attract new customers and to retain existing ones. The progra...
This purpose of this thesis is to provided a deeper understanding on how companies maintain custome...
Customer loyalty - is a voluntary user solution for a long time to build relationships with the comp...
The aim of this paper is to describe the usage of loyalty programs as marketing tools, being an ever...
Siekiant, kad kompanija klestėtų, dirbtų sėkmingai ir būtų konkurencinga, ji turi išlaikyti lojalų k...
Background: During the last decades the efforts to foster customer relationships have become importa...