Overcoming Ethnocentrism through Developing Intercultural Communication Sensitivity and Multiculturalism

This study, based on a survey of 419 young adults, found that high levels of individuals’ intercultural communication sensitivity and multiculturalism are significant predictors of reducing individuals ’ ethnocentrism. As a leading country in diversity, equality and democracy, the United States is expected to continue its leading position in appreciating cultural diversity and respecting ethnic/cultural identities. The results suggest that promoting intercultural communication sensitivity and multiculturalism is a possible measure to overcome ethnocentrism and reduce conflicts among intergroup interactions. Limitations and suggestions for future research are provided