Onomi: Social Bookmarking on a Corporate Intranet

We describe a technology exploration of social bookmarking within a closed, corporate environment. We hypothesize that such a tool would be valuable for information sharing, information management, and social networking in our organization. In order to assess the value of social software, we have embarked upon a 6-month pilot, or trial period, where we are striving to reach critical mass through marketing strategies and targeting influential figures with large, social networks. Our goal is to demonstrate the utility of social bookmarking within our corporation and to explore some of the social influences and behavioral evolution