The appropriateness of action research to achieve increased supply chain sustainability – a case study

Abstract: Companies in a supply chain are dependent on the performance of their supply chain partners. Any efforts to improve sustainability must therefore incorporate a supply chain perspective and build on collaboration. The paper argues that action research is appropriate for this purpose due to its ability to create joint meaning construction, build trust and commitment, incorporate multiple research methods and disciplines, and close the gap between industry and academia. The paper uses a case study from the Norwegian grocery industry to look at how an action research strategy has resulted in the development of a concept for increased supply chain sustainability. The concept is based on the application of real-time, demand-driven planning and control principles to assist supply chains in integrating all three pillars of sustainability (economic, environmental and social) at an operational level