Similar in How to Frame, But Different in What to Choose

This study addresses questions about individuals ’ self-framing for health insurance decisions, and whether their self-selected frames affect their choice preferences. Participants were recruited from the United States and China. Four possible frames were presented for a hypothetical health-insurance decision problem. Risk attitudes were also elicited using hypothetical lotteries. We found that the majority of the U.S. sample preferred a risk-averse, full-coverage insurance plan regardless of their frames; whereas the Chinese participants ’ choices for insurance were more affected by their self-selected frames. Some relationship between risk-attitudes towards lotteries and insurance preferences were also identified