ENHANCING NIGERIAN COMPETITIVENESS IN THE GLOBAL ECONOMY THROUGH STRATEGIC ALLIANCES

The study seeks to develop an understanding of the need for emerging economies like Nigeria to make use of strategic alliances. Nigeria is an emerging market in the developing economy in West Africa. The four fundamental forces developed by the World Competitive Yearbook are used as frame of reference to assess how to manage the economic future of a nation. The world economic does not only measure the economic performance but these four fundamental forces shape the countries competitive environment that characterizes an economy and anticipates how it behaves. Extensive literature review is used as a method to gather data in support of strategic alliance. The findings shows that, strategic alliance can help Nigeria in the global economy, it also shows that the advanced economy should look into Nigeria as an emerging market to form a partnership with. Strategic alliances are increasingly becoming important because of the new trend in business environment and the fast paced econom