Information Systems Management Option

The main contribution of this project is offering theoretical and empirical insights related to the acceptance of entertainment services via the use of mobile phone system in customer’s perspective. In particular, the objectives of this project are explaining user acceptance of entertainment services via mobile phone system in Hong Kong and to provide evidence that perceived ease of use and perceived enjoyment dominant perceived usefulness as the greatest predictors of intention to use entertainment services via mobile phone system. A model was developed based on van der Heijden’s extended TAM model (2004). In this project, analysis is based on 217 respondents (mainly youth) to examine the relative effects of perceived usefulness, perceived ease of use and perceived enjoyment on usage intention. The result of the path analysis indicated that perceived usefulness, perceived ease of use and perceived enjoyment are significant in explaining user intention to use entertainment services through mobile phone system. Perceived ease of use is significant to both perceived enjoyment and perceived usefulness. The analysis als