Add to ORKGWomen have been portrayed stereotypically for centuries, and this has been especially apparent in advertising. In this presentation we will try to analyze how women are portrayed in the mass media. More specifically, we will focus on the changes of the stereotypes in Spanish TV ads. Generally speaking, Spanish advertisin
This study analyses the gender stereotypes, sex and violence in advertisements in all media except r...
Advertising communication has a great influence on the social construction of gender image and the i...
The changing role of gender has been studied from the perspective of several fields of knowledge. In...
This article takes a quantitative approach to Spanish radio advertising and the stereotypes and fema...
The following dissertation proposes a qualitative approach on the matter ofadvertising, society and ...
This project examines the portrayal of women in Spanish television commercials. The objective of the...
This article presents part of a research based in the analysis of stereotypes and sexist bias that i...
The author of this article analyses the functioning of stereotypes in Spanish press advertisements, ...
This article presents the results of research into the perceptions and attitudes of women with regar...
Esta investigación tiene por objeto identificar las representaciones y estereotipos de género utiliz...
Taking the field of specialized press as a starting point, this study aims at determining and unders...
Considering the literature about gender roles and gender in advertisement, this thesis analyses the ...
Advertising assignates very precise roles to female and male characters, according to their sex and ...
Since publicity plays an important role in shaping societies’ beliefs, customs, behaviour and educat...
This article takes a quantitative approach to Spanish radio advertising and the stereotypes and fema...
This study analyses the gender stereotypes, sex and violence in advertisements in all media except r...
Advertising communication has a great influence on the social construction of gender image and the i...
The changing role of gender has been studied from the perspective of several fields of knowledge. In...
This article takes a quantitative approach to Spanish radio advertising and the stereotypes and fema...
The following dissertation proposes a qualitative approach on the matter ofadvertising, society and ...
This project examines the portrayal of women in Spanish television commercials. The objective of the...
This article presents part of a research based in the analysis of stereotypes and sexist bias that i...
The author of this article analyses the functioning of stereotypes in Spanish press advertisements, ...
This article presents the results of research into the perceptions and attitudes of women with regar...
Esta investigación tiene por objeto identificar las representaciones y estereotipos de género utiliz...
Taking the field of specialized press as a starting point, this study aims at determining and unders...
Considering the literature about gender roles and gender in advertisement, this thesis analyses the ...
Advertising assignates very precise roles to female and male characters, according to their sex and ...
Since publicity plays an important role in shaping societies’ beliefs, customs, behaviour and educat...
This article takes a quantitative approach to Spanish radio advertising and the stereotypes and fema...
This study analyses the gender stereotypes, sex and violence in advertisements in all media except r...
Advertising communication has a great influence on the social construction of gender image and the i...
The changing role of gender has been studied from the perspective of several fields of knowledge. In...