Globalization goes in circles:

Cut-‘n’-mix experiences in consumption, lifestyles and identities are ordinary and everyday, for example in food and menus. Hybridity refers to the mixture of phenomena that are held to be different, separate. Hybridization is ‘the ways in which forms become separated from existing practices and recombine with new forms in new practices ' (Rowe and Schelling 1991: 231). Hybridity has become a prominent theme because it matches a world of intensive intercultural communication, growing migration and diaspora lives, everyday multiculturalism, and the erosion of boundaries at least in some spheres. New hybrid forms are indicators of profound changes that are taking place because of mobility, migration and multiculturalism. However, hybridity thinking also concerns existing or, so to speak, old hybridity, and thus involves different ways of looking at historical and existing cultural and institutional arrangements. This suggests not only that things are no longer the way they used to be but were never really the way they used to be, or used to be viewed. Here I first review the way I use hybridity in earlier work (Nederveen Pieterse 2004) and in the secon