Add to ORKGWillingness to pay (WTP) estimates for novel products are needed to assess consumers ’ valuation of these products as well as for product adoption and optimal pricing strategies. Using experiments in a retail setting, we compare hypothetical and non-hypothetical WTP values between a Becker-DeGroot-Marshak (BDM) auction mechanism and conjoint analysis. Our results suggest that the auction WTP values are higher than conjoint analysis WTP values. Moreover, the hypothetical WTP values are higher than the non-hypothetical WTP values in both elicitation mechanisms
Economists, psychologists, and marketing researchers rely on meas-ures of consumers ’ willingness to...
Choosing a valid procedure to measure willingness to pay (WTP) is crucial for designating optimum pr...
<p>Understanding consumer preferences is a key element of new product development and sustainable co...
Willingness to pay (WTP) estimates for novel products are needed to assess consumers' valuation of t...
Auction experiments are commonly used to elicit consumer values for a wide range of items and servic...
We compare the capability of the Becker-DeGroot-Marschak mechanism and the Vickrey auction to reveal...
We study the relative willingness-to-pay (WTP) of consumers according to the diversity of supply in ...
We compare the Becker-DeGroot-Marschak (BDM) mechanism to a discrete choice mechanism for revealing ...
We compare the Becker-DeGroot-Marschak (BDM) mechanism to a discrete choice mechanism for revealing ...
This paper outlines several approaches used to construct measures of willingness to pay (WTP) for pr...
This article examines the preferences revealed by three non-hypothetical experiments. We found that ...
Economic experiments have been widely used to elicit individuals’ evaluation for various commodities...
Using a within-subject experiment, we compare hypothetical andreal willingness to pay (WTP) for an i...
Accurately estimating consumer preferences for new products is an arduous task made difficult by the...
We compare willingness-to-pay information revealed through bids of the Becker–DeGroot–Marschak (BDM)...
Economists, psychologists, and marketing researchers rely on meas-ures of consumers ’ willingness to...
Choosing a valid procedure to measure willingness to pay (WTP) is crucial for designating optimum pr...
<p>Understanding consumer preferences is a key element of new product development and sustainable co...
Willingness to pay (WTP) estimates for novel products are needed to assess consumers' valuation of t...
Auction experiments are commonly used to elicit consumer values for a wide range of items and servic...
We compare the capability of the Becker-DeGroot-Marschak mechanism and the Vickrey auction to reveal...
We study the relative willingness-to-pay (WTP) of consumers according to the diversity of supply in ...
We compare the Becker-DeGroot-Marschak (BDM) mechanism to a discrete choice mechanism for revealing ...
We compare the Becker-DeGroot-Marschak (BDM) mechanism to a discrete choice mechanism for revealing ...
This paper outlines several approaches used to construct measures of willingness to pay (WTP) for pr...
This article examines the preferences revealed by three non-hypothetical experiments. We found that ...
Economic experiments have been widely used to elicit individuals’ evaluation for various commodities...
Using a within-subject experiment, we compare hypothetical andreal willingness to pay (WTP) for an i...
Accurately estimating consumer preferences for new products is an arduous task made difficult by the...
We compare willingness-to-pay information revealed through bids of the Becker–DeGroot–Marschak (BDM)...
Economists, psychologists, and marketing researchers rely on meas-ures of consumers ’ willingness to...
Choosing a valid procedure to measure willingness to pay (WTP) is crucial for designating optimum pr...
<p>Understanding consumer preferences is a key element of new product development and sustainable co...