Making Markets for New Foods Authors:

An array of output trait agri-food products are being developed within the global biotechnology and agri-food sectors, including nutraceuticals, functional foods, dietary supplements, natural health products, vitamins and various other novel foods. These proprietary products exhibit credence attributes that may, in many cases, necessitate more proactive market-making efforts than were required for first generation, input traits. There is significant effort underway around the world to develop the conditions for developing, regulating and commercializing these products. This paper examines the economic nature of these products, reviews the market-making challenge, and examines efforts in a variety of countries to develop the appropriate regulations, standards and supply chains to ensure effective and efficient market introduction