INFORMATION CONTENT IN TURKISH MAGAZINE ADVERTISEMENTS: A COMPARATIVE ANALYSIS FROM

A great amount of attention was given to the information content in advertising, its evaluation overtime and differences between media, product categories and countries. Avery M. Abernethy and George R. Franke made a detailed summary of these studies and in this comprehensive meta-analysis they discovered media, country and product effects in the amount and type of information used and (to a lesser extent) changes in information levels over time. The purpose of this study is to investigate information content of magazine advertisements over time and provide a comparative analysis. This research is important because the literature about information content of advertising raised profound issues about the fundamental functions of advertising in society. Besides this research provides important clues about what extent the Turkish consumers seek information in advertisements and how this changes over time. Quantitative Content Analysis was used to figure out the informativeness of the magazine advertisements. As a result of the research it was found certain differences between past and presen