Add to ORKGAs Mobile Internet service has been launched in Thailand, there are only a few papers studying the factors affecting the acceptance of this service. In this research, it aims to examine the individual-level factors affecting the adoption of Multimedia Mobile Internet by integrating technology acceptance model (TAM) and diffusion of innovation model (DOI) to explain. This research also provides an extensive review of the adoption behavior of individuals by incorporating technology acceptance model and diffusion of innovation theory. The findings enable future research to account for TAM and DOI in further investigating user adoption
The development of ICT in recent years, and speed of this development is extremely rapid. ICT also s...
The world has changed a lot in the past years. The rapid advances in technology and the changing of ...
Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically depe...
As Mobile Internet service has been launched in Thailand, there are only a few papers studying the f...
Multimedia message service (MMS) provides more multimedia communication with entertainment effects t...
Nowadays education tends to go out of the campus. The rapid growth of mobile users will push educati...
Wireless Internet on mobile devices (WIMD) technology is rapidly growing in many countries including...
It is important to understand the process of technology diffusion among end users for effectively im...
It is important to understand the process of technology diffusion among end users for effectively im...
It is important to understand the process of technology diffusion among end users for effectively im...
The rapid growth of mobile technology will push educational institutions to adopt mobile learning (m...
The rapid growth of mobile technology will push educational institutions to adopt mobile learning (m...
Even though the literature on the adoption and use of mobile services is quite extensive, surprising...
This article describes research which modelled adoption of Internet technology by academics in Busin...
This article describes research which modelled adoption of Internet technology by academics in Busin...
The development of ICT in recent years, and speed of this development is extremely rapid. ICT also s...
The world has changed a lot in the past years. The rapid advances in technology and the changing of ...
Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically depe...
As Mobile Internet service has been launched in Thailand, there are only a few papers studying the f...
Multimedia message service (MMS) provides more multimedia communication with entertainment effects t...
Nowadays education tends to go out of the campus. The rapid growth of mobile users will push educati...
Wireless Internet on mobile devices (WIMD) technology is rapidly growing in many countries including...
It is important to understand the process of technology diffusion among end users for effectively im...
It is important to understand the process of technology diffusion among end users for effectively im...
It is important to understand the process of technology diffusion among end users for effectively im...
The rapid growth of mobile technology will push educational institutions to adopt mobile learning (m...
The rapid growth of mobile technology will push educational institutions to adopt mobile learning (m...
Even though the literature on the adoption and use of mobile services is quite extensive, surprising...
This article describes research which modelled adoption of Internet technology by academics in Busin...
This article describes research which modelled adoption of Internet technology by academics in Busin...
The development of ICT in recent years, and speed of this development is extremely rapid. ICT also s...
The world has changed a lot in the past years. The rapid advances in technology and the changing of ...
Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically depe...