K. Sidali et al.: Farm Vacation Tourism between Tradition and Innovation Farm Vacation Tourism between Tradition and Innovation

Farm tourism has evolved throughout the years. Nowadays, farm operators have to show a high degree of professionalization in order to be successful. Based on their perceptions, this study ex-amines the success factors of farm tourism in Germany. The re-sults clearly demonstrate that the key components rely primarily on advertising, followed by guests ’ activities, quality of the ac-commodation, attraction of the region and guests ’ perception of a consistent price-to-service relationship. Yet, a real marketing knowledge seems to be still lacking among operators