THE EFFCTIVE TEACHING OF THE GENRE OF HOTEL BROCHURE

He takes a strong interest in the English for Specific Purposes (ESP). In this essay, genre-based pedagogy in the teaching of writing is reviewed and discussed in the context of product vs. process approach, genre-based approach, process genre approach, and teaching-learning cycle. The review and discussion of the pedagogy are then related to English for Specific Purposes (ESP). The classroom pedagogy in terms of teaching hotel brochure (HB) as a genre is presented, which is based on the integration of teaching-learning cycle and process genre approach. UU1. Genre-based pedagogy In ESP world, genre is considered as a sociolinguistic activity through which members of certain discourse community achieve their communicative purposes (Swales, 1990; Bhatia, 1993). Genre is defined by its shared communicative purposes and manifested by its particular structural and linguistic features. The teaching of genre goes beyond the adoption of product or process approach to writing and finds its own genre-based pedagogy in terms of genre-based approach (GA) and process genre approach (PGA). Genre-based pedagogy covers both the contextual and linguistic dimensions of genre, i.e. its social function and textual/linguistic form. Below is a review and discussion of this transformation