Add to ORKGThe authors are listed in alphabetical order. Both authors contributed equally to this article. Brand and Category Influences on the Differenc
With grocery brands manufacturers trying to respond to the increasingly concentrated retailing envir...
A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mi...
The broad objective of this study is to examine how assortment factors and category performance are ...
This article examines how the type of product category influences manufacturer-retailer relationship...
Consumers categorize products to facilitate storage and retrieval of product information. Marketers ...
*Authors are listed alphabetically by first name, all contributed equally to the research. The autho...
One of the most important activities for the supermarket retailers is the creation and maintenance o...
The paper analyzes the degree of importance of Store Brand purchase determinants for the consumer. I...
The effects of product category similarity on marketing variables (e.g., success of brand extension ...
National brands in grocery products are traditionally viewed as higher-quality, higher-priced, image...
This research consists of two essays investigating the strategic implications of store brands for up...
The magnitude of brand effects may vary across contexts due to a number of variables. This study exa...
As sales of store brands increase, retailers are shifting their store branding strategies by raising...
The focus of this issue is a mixture of digital retailing, external influences on retailing and reta...
† The authors would like to thank David Bell and John Slocum for their comments an
With grocery brands manufacturers trying to respond to the increasingly concentrated retailing envir...
A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mi...
The broad objective of this study is to examine how assortment factors and category performance are ...
This article examines how the type of product category influences manufacturer-retailer relationship...
Consumers categorize products to facilitate storage and retrieval of product information. Marketers ...
*Authors are listed alphabetically by first name, all contributed equally to the research. The autho...
One of the most important activities for the supermarket retailers is the creation and maintenance o...
The paper analyzes the degree of importance of Store Brand purchase determinants for the consumer. I...
The effects of product category similarity on marketing variables (e.g., success of brand extension ...
National brands in grocery products are traditionally viewed as higher-quality, higher-priced, image...
This research consists of two essays investigating the strategic implications of store brands for up...
The magnitude of brand effects may vary across contexts due to a number of variables. This study exa...
As sales of store brands increase, retailers are shifting their store branding strategies by raising...
The focus of this issue is a mixture of digital retailing, external influences on retailing and reta...
† The authors would like to thank David Bell and John Slocum for their comments an
With grocery brands manufacturers trying to respond to the increasingly concentrated retailing envir...
A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mi...
The broad objective of this study is to examine how assortment factors and category performance are ...