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During the months we have spent with this dissertation, we have gained much knowledge not only about difficulties that arise when a company would like to enter a foreign market, but also about the mail-order business and public administrations in general. This dissertation has required a lot of time, energy and knowledge. However, lots of persons have assisted us through the process and we would like to thank these persons. Mr. Bengt Ferlenius, our tutor, has provided us with ideas about our model and where to find information about the topic. Mrs. Viveca Fjelkner has taken the time to support and guide us in the English language. Mr. Patrik Salomonsson, the marketing director of Orderinvest OPAB AB, has provided us with information about the mail-order industry. Moreover he has assisted us during our interviews and financed our journeys to Denmark. The interviewees, both in Sweden and in Denmark, have taken the time to answer our questions and to explain complicated areas