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Abstract: The Internet, globalization and hypercompetition are dramatically reshaping markets and changing the way business is done. In today’s world, customers are scarce – not products – and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. In the Digital Economy, a new marketing paradigm appeared, because the new economy is based on the digital revolution and the management of information industries. Information has a number of attributes. It can be infinitely differentiated, customized, and personalized. It can be dispatched to a great number of people who are on a network and can be reach them quickly. To the extent that the information is made public and transparent, it will make people better informed and able to make better choices. Under the new marketing concept, the starting point is individual customer requirements. We will analyze the mind-shifts in the strategic marketing and in the operational marketing