RESEARCH ON BUSINESS STRATEGY AND PERFORMANCE EVALUATION IN COLLABORATIVE DESIGN

Owing to the fast changing environment and the competition pressure of globalization, enterprises are turning away from the business mode of individual management toward the cooperation method of the collaborative model. Enterprises using cooperation involving information transparency can receive requests immediately, and more quickly respond to customer needs. Collaborative design is highly iterative and interactive process, involving a group of designers, engineers, consultants and the client. The research aims to understand the business model, B to B interaction and performance evaluation for collaborative design. The research selected three leading companies in golf, PC server and LCD industry to do the case study. The results highlight how collaborative design can build up new business model, make B to B more efficient and further improve business performance