Applying Artificial Intelligence Principles to Portal Customization- A Theoretical Approach

The Portal is one of the hottest topics in the Web environment, and has been for a while due to its multi-disciplinary focus. Their ability to be customized is what differentiates portals from standard websites. Two common and widely-used forms of customization are based on preset user profiles and preferences. This paper takes a look at portals from a different angle- an angle based on Artificial Intelligence, robotics, intelligent agents and adaptive systems. Portals and Artificial Intelligence are much-researched topics in their respective fields. However, less academic research has been conducted in bringing these two disciplines together. This paper defines certain key terms and discusses a third form of Portal customization, one that requires a learning and adaptive back-end system and is based on user habits and usage patterns