Contact information

The horizontal and vertical integration of the media processes, which was originally initiated by the rapid development in ICT technology, has resulted in a media convergence, where multiple media offer a new brand of information service. Therefore, the content must be stored in a structured form for simultaneous processing, transfer and dissemination in a variety of information carriers, from traditional papers to advanced digital monitors and mobile platforms. The technical integration has also resulted in a restructuring of the traditional media industry. At the same time new players, such as network operators, providers of hardware and software enter the traditional field of publishers. Each player wants to extend his market place and to find new customer interfaces. The realisation that the content is the core competence of the media has forced the branch to a rethinking of its business strategies. The modern media company must offer its customers – usually the content providers – al