The challenge for the chemical industry in the 19 % and beyond is: ( i) innovation and profitability, and (ii) environmental protection and safety. This is also true for analyses in which the needs are for simple, reliable and viable techniques. Analyses are costly, running costs especially can be very high. There are still too many poor quality analyses. The task of the analytical chemist is to choose the most appropriate procedure in order that the desired information about the particular material of interest can be provided. The pros and cons of advanced electroanalytical techniques versus modern atomic absorption spectrometric, inductively coupled plasma atomic emission spectrometric and inductively coupled plasma mass spectrometric m...