The Second International Conference on Innovations in IT (IIT’05) 1 1 INNOVATING BUSINESS THROUGH E-COMMERCE: EXPLORING THE WILLINGNESS OF MALAYSIAN SMEs

E-commerce adoption amongst SMEs has received much attention lately, as many believed that such a new way of doing commerce can open up endless opportunity for SMEs to be more competitive. In Malaysia, the government has introduced various initiatives to promote E-commerce adoption among businesses, however, the uptake is still slow. This study represents an empirical survey on the factors that influence E-commerce adoption amongst Malaysian SMEs in the manufacturing sector. An analysis was done on 107 responses from the CEOs/managers of Malaysian SMEs. The findings indicate that perceived relative advantage, perceived complexity, perceived observability of E-commerce influence such adoption decision. In addition, the study also provides evidence that CEO commitment to IT is a major influencing factor