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Information integration is a leading aim for many supply-chain managers. While the benefits of effective information integration are needed, the barriers are quite intimidating. Our study standards the current status of information integration in supply chain management using in-depth case study methodology at five channel positions. The study discloses two main dimensions to information integration connectivity and willingness. We discuss both of these dimensions ’ implications for managers and academics and provide prescriptive direction where research and development should be channeled to facilitate information integration success