A STUDY OF CHANGING PERCEPTIONS, UNDER INFLUENCE OF GLOBAL CULTURE: A STUDY CONDUCTED IN PUNJAB, PAKISTAN

The study was conducted to examine the changing perceptions of personnel about different social threads like loyalty, affiliations, value homogeneity with the business organization, career growth, under influence of global business culture. Likewise, the study also focused on the affects of changing perception on certain behavioural dimensions like change in behaviour, compatibility of change, level of satisfaction, and willingness to impart the change to rest of the society. Some socio-economic and demographic variables were also included to explore their effects on behavioral shift. The study was conducted in 100 export based textile organizations by selecting five personnel of upper and middle lower levels from each organization, who were selected randomly. A sample of 500 respondents was selected randomly. Data were collected through a comprehensive and well-designed questionnaire. Descriptive and inferential statistics were applied for data analysis. Pre-testing was carried out to examine the workability of the measuring instrument. Results showed a significant change in behaviors of people working in export based textile organization. The main reason for this behavioral change was ‘changing perception ’ which influenced by modern business western values. These personnel are further disseminating a new perception in society as a whole. Results showed a significant affect of modern values on the perception of personnel who had some more interaction with global business practices. Social accountability aspects along with social responsibility awareness to corporate level would be very important. Public-private-partnership is vitally important for the promotion and assimilation of modern business values to ensure quality and quantity of the industrial productivity to achieve economic sustainability. Undoubtedly economic development ensures the social development and national solidarity and integrity