BUSINESS INTELLIGENCE ADOPTION IN ACADEMIC ADMINISTRATION: AN EMPIRICAL INVESTIGATION

This study contributes to research in adoption of innovation in academic administration by testing the effect of a comprehensive set of variables on adoption of business intelligence (BI) in institutions of higher education. Using data from 243 institutions, ten variables in technology, organizational, and environmental dimensions were examined. Although results were generally consistent with those for corporate organizations, there were a few unexpected findings as well: institutions of higher education were less likely to adopt BI if they were private rather than public; and instead of being a deterrent, perceived complexity of BI applications was positively related to BI adoption in academic institutions. The findings of the study, which have useful implications for practitioners and researchers, are discussed