An empirical Analysis of the Effect of Entrepreneurial Orientation on Firm Performance of Auto Artisans in the Cape Coast Metropolis

The health of a country’s automobile industry is closely related to the robustness of its auto artisans and this is true about the Ghanaian economy. This paper examined the influence of entrepreneurial orientation on business performance of auto artisans in the Cape Coast Metropolis. The stratified sampling method was used to select respondents. Data was obtained through self-administered questionnaire. Regression analysis was employed to test the relationships between entrepreneurial orientation and firm performance. The findings revealed a significantly positive individual and composite influence of the entrepreneurial orientation dimensions on performance. It was recommended that auto artisans in the Cape Coast Metropolis should make the most out of the technical training centre project for artisanal engineering provided by the government by enrolling for refresher training courses. Furthermore, employees and/or apprentices must be allowed to explore creative alternatives in the performance of assigned tasks