Acknowledgement

This dissertation completes our studies at Kristianstad University. During our years of international business studies we have acquired valuable and broad knowledge for which we are very grateful. We would also take this opportunity to dedicate a special thanks to our tutor, Agneta Moulettes, for her support, patience and valuable comments and Annika Fjelkner for helping us improve our linguistic skills. A special thanks to Teleopti AB, Signifikant AB and Bombayworks AB for participating in this study. It would not have been possible to conduct this research without them. Finally, we would like to thank our families for enduring absent family members