Full Length Paper Spiritual Talks

This study examined New Age practices and the people who adopt spiritual perspective to life and life styles as a growing trend. It reviewed the relevant literature on the possible reasons why such a group is emerging and on the growth of spiritual talk in daily communication, analyzing how this new life style is communicated to the target audience in the cyber space. Although, the New Age perspective with its mystical perceptions has usually been examined by researchers through interdisciplinary analyses that generally draw from psychology, sociology, and theology, it is in this paper, investigated within the framework of marketing practices; in view of the impact of the New Age concept on individuals. The overall attempt is to understand the influence of the New Age trends in the media focusing on a TV commercial case based on the consequential significance of language and words