ACKNOWLEDGEMENTS

We would like to thank several people who made this work possible for us with their continuous support and encouragement. First of all we are grateful to our thesis supervisor Associate Professor Zsuzsanna Vinzce, for her patience, advice and support during our entire thesis work. She guided and motivated us during the whole process of our research. Secondly, we would also like to thank all the respondents who participated in our survey and we believe that without them this thesis couldn t ́ be possible. We want to thank Professor Kenny Brännberg from the statistics department and Dr. Mojgan Pedyab for their assistance with our data analysis. We appreciate their time and valuable discussion which we got for the statistical assistance regarding our data analysis. We are thankful to our friends KhanZeb Khan and Rais Ahmed Ganai for their time and support. Special thanks go to our families and friends for their continuous support. Finally, we want to extend our thanks to Umeå School of Business and Economics (USBE) for building our solid base of marketing knowledge especially in consumer behavior which helped us in conducting this research. Thank you!