WHY WE PUNISH IN THE NAME OF JUSTICE: JUST DESERT VERSUS VALUE RESTORATION AND THE ROLE OF SOCIAL IDENTITY

Two different notions of justice might motivate people to demand punishment of an offender. The offense could be seen as lowering the victim’s and com-munity’s status/power position relative to the offender, requiring a degra-dation of the offender to restore a moral balance (just desert). Or, the offense could be seen as questioning community values, requiring a reaffirmation of those values through social consensus (value restoration). Two studies referring to tax evasion and social welfare fraud yielded supportive evidence. Just desert was related to traditional punishment, especially when partici-pants did not identify with a relevant inclusive community (Australians). Value restoration was related to alternative (restorative) punishment, especially when community values were regarded as diverse and requiring consensualization. It tended to be related to traditional punishment when community values were regarded as clear and consensual. KEY WORDS: retributive justice; just desert; punishment; restorative justice; social identity; status; power; values