Linking Related Documents: Combining Tag Clouds and Search Queries

Abstract. Nowadays, Web encyclopedias suffer from a high bounce rate. Typically, users come to an encyclopaedia from a search engine and upon reading the first page on the site they leave it immediately thereafter. To tackle this problem in systems such as Web shops addi-tional browsing tools for easy finding of related content are provided. In this paper we present a tool that links related content in an encyclopae-dia in a usable and visually appealing manner. The tool combines two promising approaches – tag clouds and historic search queries – into a new single one. Hence, each document in the system is enriched with a tag cloud containing collections of related concepts populated from his-toric search queries. A preliminary implementation of the tool is already provided within a Web encyclopaedia called Austria-Forum. Key words: query tags, tags, tag clouds, linking