Enhancing the Effectiveness of eCommerce in East Asia: A Cultural Perspective

Taiwan and Singapore) is huge. Many experts believe that China will have the second largest population of web surfers, after the US, by the year 2005, and currently, the Internet population in China is doubling every six months [6]. There are many issues relating to the cultural aspects of Chinese culture and society which can impact the design and content of web sites which are directed towards Chinese audiences. Some of these issues include the basic differences between Chinese and American/Western cultures, family and collective orientations, religion and faith, color, symbolism, ordering and risk/uncertainty. Attention is given to the differences betwee