Relations between implicit and explicit measures of attitudes and measures of behavior: Evidence of moderation by individual difference variables. Personality and Social Psychology Bulletin, 33, 1727–1740. doi:10.1177/0146167207309194

There is a long history of research in social psychologyon the relationship between measures of attitudes and behaviors. This research has been reinvigorated in recent years by theoretical accounts that specify a role for implicit and explicit measures of attitudes in determining behavior (e.g., Fazio & Olson, 2003; Strack & Deutsch, 2004; Wilson, Lindsey, & Schooler, 2000). Such models differ in several ways, although they all assume an impor-tant role for both automatic and deliberative processes as basic determinants of human actions. These models allo