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rida, 02; ac have ss m urshi ning framework is proposed for characterizing a business model, regardless of venture type. These components are applied at three different has been given to business models by researchers, with poses substantive challenges for delimiting the nature and Journal of Business Research 58models. The available research tends to be descriptive in nature, examining approaches to model construction, noting standard model types, citing examples of failed and successful models, and discussing the need for new models as conditions change. Yet, no consensus exists regarding the definition or nature of a model, and there has been no attempt to prioritize critical research ques