Selling and Sales Management 8th edition

edition Over the last twenty years, Selling and Sales Management has proved itself to be the defi nitive text in this exciting and fast-moving area. The new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment. New to this edition: ● Integration of recent cutting-edge research throughout the book. ● Fully updated coverage of technological applications in selling and sales management. ● A more detailed coverage of ethics in selling and sales management. ● Expanded coverage of sales training and organisation. ● A more in-depth look at the sales cycle, cold canvassing and systems selling. ● A more thorough coverage of B2B and B2C selling. ● Additional exercises to assist both students and tutors. About the author