Implicit stereotypes and memory: The bounded rationality of social beliefs

The constructs of belief and memory have become closely in-tertwined in contemporary research on stereotyping. Yet even a few decades ago psychology's treatment of belief (stereotype) and memory moved along trajectories so disconnected that a link between the two might have seemed implausible. The theme of this book prompts a glance at the consequences of the relationship between belief and memory in experimental social psychology, the field that laid claim to a rigorous understandig of how beliefs about social groups shape judgments of their members. s Stereotyping and Prejudice In the connection that developed between the social psychological study of belief and the cognitive study of memory, the concept of stereotype came to be demystified in two fundamental ways. First, the link between belief and memory allowed stereotyping and its uglie