Abstract Theories of business ethics or corporate responsibility tend to focus on justifying obligations that go above and beyond what is required by law. This article examines the curious fact that most business ethics scholars use concepts, principles, and normative methods for iden-tifying and justifying these beyond-compliance obligations that are very different from the ones that are used to set the levels of regulations themselves. Its modest proposal—a plea for a research agenda, really—is that we could reduce this normative asymmetry by borrowing from the norma-tive framework of ‘‘regulation’ ’ to identify and justify an important range of beyond-compliance obligations. In short, we might think of ‘‘self-regulation’ ’ as a language ...