Add to ORKGThe technology acceptance model (TAM) has been widely used to examine the factors that influence a person’s acceptance of new technology. In mobile advertising, trust has been proposed as an important factor affecting the adoption of this new advertising channel. The objective of this study is to test the impact of trust on mobile advertising adoption based on the technology acceptance model. A cross-sectional survey is conducted among 174 respondents from two shopping centres samples. Bivariate correlations and multiple regressions were used to test the hypotheses. The results shows that trust significantly influence the attitude towards accepting mobile advertising
In 2015 about 83 percent of the German population uses the Internet - and own about 2.6 mobile devic...
As mobile technology continues to diffuse, the numbers of mobile subscribers continue to grow. With ...
Today, by increasing use of mobile services, mobile advertising is considered as one of the most imp...
Mobile advertising technology has revolutionized the way companies interact with their customers. Th...
The growth of mobile devices has created a new communication channel for companies. The use of Short...
Mobile advertising creates opportunities for marketers to capture the attention of consumers on a on...
The rapid development of internet, mobile information technologies and communications keep offering ...
With over 6 billion people having a mobile phone subscription, firms use mobile marketing for variou...
Given the prevalence of online technology nowadays, mobile commerce continues to attract considerabl...
This paper presents the theoretical applications relevant to a study on the drivers of consumer acce...
The objective of this study was to examine the drivers of consumers' attitudes towards mobile a...
With the emergence of high speed wireless network technologies and the increasing market penetration...
The high penetration rate of mobile phones along with the recent technological development has creat...
This study demonstrate the adaption of Theory of Reasoned Action (TRA), Technology Acceptance Model ...
The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver...
In 2015 about 83 percent of the German population uses the Internet - and own about 2.6 mobile devic...
As mobile technology continues to diffuse, the numbers of mobile subscribers continue to grow. With ...
Today, by increasing use of mobile services, mobile advertising is considered as one of the most imp...
Mobile advertising technology has revolutionized the way companies interact with their customers. Th...
The growth of mobile devices has created a new communication channel for companies. The use of Short...
Mobile advertising creates opportunities for marketers to capture the attention of consumers on a on...
The rapid development of internet, mobile information technologies and communications keep offering ...
With over 6 billion people having a mobile phone subscription, firms use mobile marketing for variou...
Given the prevalence of online technology nowadays, mobile commerce continues to attract considerabl...
This paper presents the theoretical applications relevant to a study on the drivers of consumer acce...
The objective of this study was to examine the drivers of consumers' attitudes towards mobile a...
With the emergence of high speed wireless network technologies and the increasing market penetration...
The high penetration rate of mobile phones along with the recent technological development has creat...
This study demonstrate the adaption of Theory of Reasoned Action (TRA), Technology Acceptance Model ...
The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver...
In 2015 about 83 percent of the German population uses the Internet - and own about 2.6 mobile devic...
As mobile technology continues to diffuse, the numbers of mobile subscribers continue to grow. With ...
Today, by increasing use of mobile services, mobile advertising is considered as one of the most imp...