There has recently been an increased focus on corn-paring the effectiveness of drugs and psychotherapy in the treatment of rnental disorders. The rnarked differ-ences between these two treatment forms raise many conceptual and methodological problems for the inves-tigator. In a two-part series, the authors discuss a num-ber of these conceptual issues and their implications f or research design, implementation, and interpreta-tion of findings. Part I focuses on differences in the active ingredients and hypothesized mechanisms of change ofpsychotherapy and pharmacotherapy. Issues addressed include the need for standardization of treatments, adequate delivery of treatments, and con-trolling for factors other than the active ingredients of each...